NEW! Creating Marketing Materials for New Media
with Chris Holland of Juggernaut Marketing Communications
Tuesday, August 29 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
In today’s competitive market, entrepreneurs must have a clear understanding of how to format an ad, poster, or brochure as part of their toolkit. The rise of new media (direct contact, social sites, and online purchases) has only increased the importance of capturing your audience’s attention. In this session, Chris will demonstrate that the key to successfully marketing your business is creating a message that is easy to read and understand. Chris will review the AIDA and 3-step methodology to help you effectively lay out your message and show you how to be even more effective by introducing new media opportunities. Get ready to go through the process of an ad layout and see plenty of examples of actual business posters and brochures!
